We help you compete more effectively by knowing your accounts and your competitors.
We gather information from a variety of sources including public filings, the
internet, trade journals, and our network of executives in leading companies in
the consumer electronics industry.
Our analysis provides you with a detailed view of competitive
programs. Learn what programs your competitors are using to improve your own program
for more successful sell-in and sell-through of your products. This information
is critical when formulating a new program or revising an existing one.
We can work with you to arrange for quantitative research
studies. Our network partners use a number of research methodologies including
personal face-to-face questioning and focus groups to study consumer insight on
brands, products and services. Use market structure research to learn what motivates
customers to purchase and of their perceptual positions of products and brands.
Perform ad hoc concept research to evaluate new concepts, brands and packaging.
Perform market trend monitoring to analyze brand perception and sales over time.
We can work with you to do arrange for qualitative research
studies to gain insight into the behavior and motivations of the consumer and
customer opinion on products, brands, and advertising vehicles. We can analyze
how this translates into customer choice and buying behavior for specific products,
product variants, and brands.
Our experience with positioning products in competitive categories enables us
to orchestrate product strategies for in-store, web, and print advertising. Our
experience with high profile launches, maintaining position during mid-cycle,
and effectively managing the end-of-life and transitions provides clients with
the knowledge they need to maximize the full potential of each and every SKU.