Chris Petersen - Strategic Alliance
After earning his Ph.D. in
Measurement, Chris served as Director of Adult Education at Concordia University
in Montreal. Upon returning to the United States in 1983, he was a founding partner
of Integrated Marketing Solutions (IMS), and currently serves as Senior Partner
has been a leading edge retail consultant and analyst for the past twenty five
years. He has created a legacy of achieving measurable retail results for Fortune
500 technology clients including: Adobe, AT&T, Compaq, Dell, Hewlett Packard,
IBM, Kodak, Microsoft, Packard Bell, Sony, Xerox.
understands retail from the inside out. He has literally worked on the retail
sales floor to create sustainable processes that transform the consumer experience.
He has led a varity of IMS retail projects and initiatives with Best Buy, Circuit
City, Darty, NFM, Sony Style stores.
is the "father" of the IMS Retail University. Through Retail U workshops
and strategic briefings, Chris is able to share best practices and critical success
factors for competing profitably in today's retail market place. Over 12,000 "graduates"
from 31 countries have now attended a IMS Retail University event, briefing or
bottom line for retail is: "Results Count
Everything else is Conversation".
He draws upon his measurement and behaviorist background to quantitatively identify
what works to produce results in today's challending retail environment.
is a strategic alliance partner with Ryan Retail Consulting.
provides resources and deep expertise in:
retail cost to serve factors
analytics and scorecards
market basket attach and profitability