Fiona Dias - Principal Digital Partner
Fiona Dias serves as Principal Digital Partner at Ryan
Retail Consulting, a global consulting firm. In her role, she
is focused on improving our clients' effectiveness in all retail
channels: stores, online, mobile and call centers.
Fiona is a digital leader with a passion for e-commerce, online
marketing and omni-channel strategies. As an Internet industry
veteran and a seasoned business and consumer marketer of more
than 20 years, she has successfully advised many global retailers
and manufacturers with their digital growth strategies.
Most recently, Fiona was Chief Strategy Officer of ShopRunner,
an online shopping membership program offering an alternative
to Amazon's Prime loyalty program. ShopRunner provides 2 day free
shipping across a retail network including Toys"R"Us, Newegg,
Tiger Direct, PetSmart, MacMall and Sports Authority. ShopRunner
is an investment of Alibaba Group, the world's biggest e-commerce
Previously, she was EVP Strategy & Marketing for GSI Commerce,
now eBay Enterprise, the top provider of e-commerce technologies,
marketing solutions, call center services and fulfillment operations
to hundreds of brands that included RadioShack, Dicks Sporting
Goods, iRobot, GNC, and Ralph Lauren. As strategic planning leader,
she delivered industry insight, innovation, best practices, strategic
services and executive counsel to clients.
Before GSI Commerce, Fiona was Chief Marketing Officer of Circuit
City and President of CircuitCity.com. Under her leadership, Circuit
City pioneered "buy online, pick up in store" for the retail industry
and online revenues soared to over $1 billion, surpassing all
other consumer electronic competitors at that time. Prior to Circuit
City, Fiona held senior marketing positions at PepsiCo, Quaker
State and Procter & Gamble.
Fiona currently serves on the board of directors of Advance Auto
Parts, a leading automotive parts retailer with 5,300+ stores
and an extensive B2C and B2B online presence ($11 billion market
value). She is also a board member of Realogy Holdings Corporation,
the global leader in residential real estate services whose brands
include Sotheby International Realty, Coldwell Banker and Century
21 ($6 billion market value).
She is an informative keynote speaker at Internet conferences
and prominent industry commentator frequently cited in the press
including CNBC, CBS, Wall Street Journal, New York Times, Financial
Times, USA Today, Business Week and Internet Retailer.
Fiona graduated from Harvard University and holds a Master of
Business Administration from the Stanford Graduate School of Business.